About the Episode
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About the Episode:
In this episode, Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment. With over a decade of experience in helping institutions achieve enrollment goals, Lauren brings insights into balancing immediate enrollment targets with long-term strategic goals without compromising mental health. The conversation covers practical ways to align teams, maintain brand clarity, and prioritize mental health, drawing from Lauren’s own experience and her passion for advocacy.
Key "How-Tos" You'll Hear in This Episode:
- Achieve Alignment on Enrollment Goals Across Departments Learn methods to break down silos and foster collaboration between admissions, marketing, and academic departments to ensure all teams are working toward a unified goal.
- Prioritize Long-Term Strategy Alongside Immediate Wins Gain insights on creating "optimistic" and "realistic" versions of strategic plans to set expectations, manage resources, and prevent burnout.
- Incorporate Mental Health and Wellness into Team Culture Hear Lauren’s journey and her advice on creating a work environment where team members can communicate openly about capacity and personal needs, and where leaders actively support mental wellness.
- Leverage Consistency and Clarity in Brand and Enrollment Messaging Discover how maintaining a consistent brand story across ads, emails, and face-to-face interactions can enhance the student experience and ultimately drive enrollment results.
- Create Sustainable, Data-Driven Communication Strategies Learn practical steps for segmenting communications by audience type, collecting accurate data, and ensuring prospective students receive relevant, timely, and personalized messages throughout their journey.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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