Why Your School's Site Search Sucks - And What Higher Ed Marketers Can Do About It

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About the Episode

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.

On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.

Plus, site search can be an antidote for enrollment marketers with little control over their website's design-you may not be able to control site architecture, but with the right search tool, you can enable prospects to find the information they're searching for with as little friction as possible. Don't miss this episode for tips on reducing barriers for your prospects!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Hannah Fuchigami

Hannah Fuchigami is the Marketing Manager for North America at Squiz. She is a higher education nerd and marketing professional that has worn just about every hat in the book: from digital, to content creator, to event planner. Hannah has worked for Squiz going on 3 years, and in that time, she's become a self-proclaimed branding enthusiast and will get fired up about pretty site search implementations that really work. She's a graduate of Azusa Pacific University and will give you her Gen-Z meets millennial opinion on your website any day of the week.

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