The Power of Experience-Based Recruitment — Why Nik Higgins Believes Peer to Peer Connection Can Solve the Struggle for Recruitment

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About the Episode

This fast-paced show drops listeners into a compelling conversation about higher education. In Your Element asks innovative leaders about the challenges, wins, and future of everything from meeting enrollment numbers to equity in education.

Nik Higgins, Co-founder and Chief Growth Officer at The Ambassador Platform (TAP), sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in higher ed. Together they discuss:

What is an Experience Communication Management (XCM) platform?
How harnessing the authenticity of a current student experience can be a solution to higher ed’s biggest issues
Why peer-to-peer experience-based tools provide equity for students from underrepresented communities
How the pandemic has upped the pace of adoption in digital transformation
How universities and colleges can benefit from technologies used in other sectors

People in this episode

Host

Daniella Nordin

Daniella Nordin is the Director of Customer Success and Engagement at Element451 and the host of In Your Element.

Brendan Henkel

Brendan Henkel is the Manager of Solutions Engineering at Element451 and host of In Your Element.

Interviewee

Nik Higgins

Nik Higgins is business founder and executive with a background education and technology. He is a regular public speaker and commentator. Nik is currently Co-founder and Chief Growth Officer at The Ambassador Platform, a technology company which helps education providers more effectively communicate the unique experience they offer to prospective students.

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