The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
72
January 28, 2021
Episode 72: Reimagining the Student Ambassador - The Rise of the Micro-Influencer in Enrollment Marketing | The Enrollify Podcast

Reimagining the Student Ambassador - The Rise of the Micro-Influencer in Enrollment Marketing

Or listen on:

About the Episode

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space-the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. 

And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.

Wondering exactly how to incorporate more students into your marketing strategies? You won't want to miss this episode, where Zach offers some creative ideas for maximum impact. 

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

No items found.

Other episodes

Episode 84: Navigating the AI Talent Wars and the Future of Building in Higher EdPlay Button
Episode 84: Navigating the AI Talent Wars and the Future of Building in Higher Ed

In this thought-provoking episode of Generation AI, co-hosts Ardis Kadiu and JC Bonilla unpack one of the most urgent and under-discussed shifts in higher ed and edtech: the AI talent wars.

Episode 55: How Campus Geese Tripled Unrestricted GivingPlay Button
Episode 55: How Campus Geese Tripled Unrestricted Giving

Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen.

Bonus Live at Engage: How One Higher Ed Newcomer Found Her Voice at Engage 2025Play Button
Bonus Live at Engage: How One Higher Ed Newcomer Found Her Voice at Engage 2025

Erin sits down with Kylee Beasley, a content strategist at Southeast Missouri State University, to unpack her very first conference experience at Engage.

Bonus Live at Engage: How Digital Transformation is Enabling Seamless Study Abroad ExperiencesPlay Button
Bonus Live at Engage: How Digital Transformation is Enabling Seamless Study Abroad Experiences

Live from the Engage 2025 Summit, Dustin sits down with team members from DIS-Study Abroad to unpack how digital transformation is reshaping the student experience abroad.

Bonus Live at Engage: AI, Change Management, and Leadership Strategy in Higher EdPlay Button
Bonus Live at Engage: AI, Change Management, and Leadership Strategy in Higher Ed

Carrie Phillips sits down with Michele Ehrhart, Chief Communications Officer at the University of Memphis, for a forward-thinking conversation on AI, leadership, and change management in higher education.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people