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January 28, 2021
Episode 72: Reimagining the Student Ambassador - The Rise of the Micro-Influencer in Enrollment Marketing | The Enrollify Podcast

Reimagining the Student Ambassador - The Rise of the Micro-Influencer in Enrollment Marketing

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About the Episode

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space-the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team. 

And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.

Wondering exactly how to incorporate more students into your marketing strategies? You won't want to miss this episode, where Zach offers some creative ideas for maximum impact. 

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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