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The Application
Episode 79: The SHIFTS Framework: A New Approach to Enrollment Marketing
EP
79
September 23, 2025
Episode 79: The SHIFTS Framework: A New Approach to Enrollment Marketing

The SHIFTS Framework: A New Approach to Enrollment Marketing

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About the Episode

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Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

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About the Episode:

In this episode, Allison and Dallin Palmer, Co-Founder of HALDA, discuss the shift in enrollment marketing from an institution-centric approach to a relationship-first mindset. Dallin unpacks the SHIFTS Framework, a powerful roadmap for building authentic connections with prospective students. The conversation covers key pillars of the framework, including how to listen effectively (Survey), provide personalized value (Helpful and Individualization), and leverage technology to create a more human, responsive experience (Face, Triggers, and Speed). Learn how to move past outdated tactics and focus on building genuine trust to drive enrollment success.

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Join us as we discuss: 

  • [3:35] Relationship-first recruiting in a digital-first world
  • [7:49] Using the SHIFTS framework to build authentic connections with students
  • [19:57] How customer data platforms empower AI to help you individualize at scale
  • [28:38] Communication triggers and why speed evokes sophistication

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Check out these resources we mentioned during the podcast:

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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‍Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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People in this episode

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Dallin Palmer

Dallin Palmer is a highly experienced entrepreneur with a passion for innovation, hard work, and integrity.

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