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The Application
Episode 80: Social Media That Speaks Student: Capturing the Campus Experience
EP
80
October 7, 2025
Episode 80: Social Media That Speaks Student: Capturing the Campus Experience

Social Media That Speaks Student: Capturing the Campus Experience

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About the Episode

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About the Episode:

Campus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.

Join us as we discuss: 

  • [3:51] What authenticity looks like in higher ed social media
  • [10:04] How to balance raw, unfiltered content with institutional messaging
  • [18:00] How to align social media with admissions and enrollment goals

Check out these resources we mentioned during the podcast:

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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‍Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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People in this episode

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Eve Gaciarz

Eve Gaciarz is the Assistant Director of Communications at the Yale MacMillan Center.

Kayla Ooms

Kayla Ooms has been serving as the Social Media Specialist at Purdue University Northwest since 2022.

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