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85
October 6, 2025
Episode 85: OpenAI’s New Data Shows How We Really Use ChatGPT

OpenAI’s New Data Shows How We Really Use ChatGPT

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About the Episode

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About the Episode:

OpenAI: How people are using ChatGPT

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In this episode of The Higher Ed Pulse, Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI’s fast-evolving role in our industry.

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Connect With Our Host:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register for the AI Engage Summit — Oct 15–16, 2025

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People in this episode

Host

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Heather Mueller

Heather Mueller, Chief Customer Officer and Co-Founder at Capture Higher Ed.

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