The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
85
October 6, 2025
Episode 85: OpenAI’s New Data Shows How We Really Use ChatGPT

OpenAI’s New Data Shows How We Really Use ChatGPT

Or listen on:

About the Episode

Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

About the Episode:

OpenAI: How people are using ChatGPT

Register for the AI Engage Summit

In this episode of The Higher Ed Pulse, Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI’s fast-evolving role in our industry.

Connect With Our Host:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Register for the AI Engage Summit — Oct 15–16, 2025

‍👉 Join us online from 12–4 PM ET each day for two afternoons of AI insights and training. Free to attend with on-demand access included. Register now.

People in this episode

Host

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Heather Mueller

Heather Mueller, Chief Customer Officer and Co-Founder at Capture Higher Ed.

Other episodes

Ep. 54: A President's Playbook for Institutional AI Leadership in Higher EdPlay Button
Ep. 54: A President's Playbook for Institutional AI Leadership in Higher Ed

Brian Piper sits down with Dr. Rachelle Keck, President at Grand View University, to explore what institutional AI leadership in higher ed looks like from the president's office.

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3Play Button
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3

In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation.

Episode #346: Why Campus Design Still Matters in the Digital AgePlay Button
Episode #346: Why Campus Design Still Matters in the Digital Age

Dustin speaks with Martin Kimmel, President & Co-Founder of Kimmel Architecture, about how thoughtful campus design can strengthen institutional identity in an era of financial constraints and evolving student expectations.

Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring BudgetPlay Button
Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students.

Ep. 95: How To Drive Enrollment Through Authentic StorytellingPlay Button
Ep. 95: How To Drive Enrollment Through Authentic Storytelling

Jeremy has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people