How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed

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About the Episode

In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.

While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line.

On this week's episode, Zach sits down with Jason Simon - CEO of SimpsonScarborough - to unpack the frameworks that leading institutions are using to take a performance-driven approach to branding and marketing in higher education.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jason Simon

Jason Simon is the Chief Executive Officer at SimpsonScarborough. His specialty is brand building in higher education. Jason can be reached on LinkedIn and Twitter.

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