About the Episode
In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.
While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line.
On this week's episode, Zach sits down with Jason Simon - CEO of SimpsonScarborough - to unpack the frameworks that leading institutions are using to take a performance-driven approach to branding and marketing in higher education.
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