How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed

Brian Piper sits down with Dr. Rachelle Keck, President at Grand View University, to explore what institutional AI leadership in higher ed looks like from the president's office.

In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation.

Dustin speaks with Martin Kimmel, President & Co-Founder of Kimmel Architecture, about how thoughtful campus design can strengthen institutional identity in an era of financial constraints and evolving student expectations.

Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students.

Jeremy has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families.