The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Shows
Higher Ed Pulse
Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed | The Enrollify Podcast
EP
90
June 10, 2021
Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed | The Enrollify Podcast

How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed

Or listen on:

Read transcript

About the Episode

In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.

While tides are shifting, there is still a lot of work that needs to be done in higher ed to associate brand and marketing impact with an institution's bottom line.

On this week's episode, Zach sits down with Jason Simon - CEO of SimpsonScarborough - to unpack the frameworks that leading institutions are using to take a performance-driven approach to branding and marketing in higher education.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jason Simon

Jason Simon is the Chief Executive Officer at SimpsonScarborough. His specialty is brand building in higher education. Jason can be reached on LinkedIn and Twitter.

Other episodes

Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and MissionPlay Button
Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and Mission

Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of higher ed marketing.

with
Allison Turcio
Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student SearchPlay Button
Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student Search

Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s digital-first landscape.

with
Allison Turcio
Episode #57: When AI Meets Old Governance: Canadian Higher Ed at a CrossroadsPlay Button
Episode #57: When AI Meets Old Governance: Canadian Higher Ed at a Crossroads

Dr. Andre De Freitas, Founder of EdVisingU, joins Ray to explore how AI is reshaping governance, teaching, and student engagement across Canadian universities and colleges.

with
Ray Lutzky
Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education MarketingPlay Button
Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Recorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at Bates College.

with
Allison Turcio
Ctrl + Create: AI for Creatives - Part 3Play Button
Ctrl + Create: AI for Creatives - Part 3

Dave Hunt sits down with Lori Mazor—architect turned author, innovator, and CEO of Synthetivity—to explore how artificial intelligence is reshaping creativity.

with
Dave Hunt

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe