About the Episode
Every marketer knows the importance of word of mouth - people trust people more than people trust brands...plain and simple.
But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand offers aligns with the very way you want your brand to be perceived? Community marketing might just be the answer.
On this week's episode, Zach sits down with Kyle Campbell, a Content Marketing Manager at Unibuddy, to discuss what community marketing is, why it matters for student recruitment, and which schools are slaying this new approach to prospect engagement.
To learn more about community marketing in higher ed, and get a plethora of examples of schools doing it well, subscribe to Unibuddy's bimonthly newsletter, The Chat.
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