Live at eduWeb Summit: From Logos to Loyalty: What Makes a Great Higher Ed Brand

EP

August 1, 2025

Live at eduWeb Summit: From Logos to Loyalty: What Makes a Great Higher Ed Brand

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About the Episode

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About the Episode:

Allison Turcio delivers a recap of one of the most compelling sessions from EduWeb Summit 2025 from R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. Braden tackled the question we all wrestle with: Does your brand actually matter? His answer: absolutely, but only if it’s rooted in values, clarity, and great storytelling. From challenging the idea of being “for everyone” to turning brand perception into an emotional experience, this session offered a masterclass in higher education content marketing and brand building.

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Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!

Some of our favorites include Mission Admissions.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

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