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174
November 9, 2023
Ep. 174: How to Transform a 100 Year Old University into a Boutique Graduate School

How to Transform a 100 Year Old University into a Boutique Graduate School

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About the Episode

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree.

In 2021 Notre Dame de Namur University closed its undergraduate programs, but many mistakenly thought this meant that this institution, a pillar of the community founded by the Sisters of Notre Dame de Namur, had closed its doors completely.

However, Notre Dame de Namur University wants Belmont and the surrounding regions to know that it is here to stay. 

In this episode, Kurt shares how he and the leadership at NDNU navigated through this trying transition, how they’ve shifted their branding, marketing, and recruitment efforts to focus solely on graduate education, and how they’ve grown enrollment just two years after making such a pivotal decision. 

Coming to AMA in Chicago next week?  We're hosting a happy hour and would love to see you there

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Kurt Allen

Kurt Allen is a senior marketing executive with experience in leading B2B and B2C marketing and communications strategies for global organizations. He also specializes in brand development, customer experience, strategic planning, and business transformation. He was appointed Vice President of Marketing and Communications of Notre Dame de Namur University in June 2022. Over his career, he’s held senior leadership positions in Fortune 500 and FTE 100 companies, and is a certified Six Sigma Black Belt, with AIS, AINS financial services designations. Kurt is an alumnus of the University of Southern California Marshall School of Business.

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