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About the Episode
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About the Episode:
In this powerful recap episode from EduWeb Summit 2025, host Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of higher ed marketing. Struggling with brand confusion after adding new grad programs, the school found itself drifting from its core identity. The turning point? A bold shift back to its mission, its students, and its unique community values.
From repositioning their messaging around social justice to closing the loop between admissions and marketing, Vermont Law embraced who they are—and saw incredible results. Cost per lead dropped by 50%, student interest surged, and the admissions team finally had leads they were excited to talk to.This episode breaks down five key takeaways from the school’s rebrand, website overhaul, and ad strategy refresh—perfect for enrollment marketers looking to realign, optimize, and build trust with the right-fit students.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!
Some of our favorites include Mission Admissions.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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