The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
March 15, 2024
Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

Or listen on:

About the Episode

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Key Takeaways:

  • Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
  • Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
  • Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College

- - - -

Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

About The Enrollify Podcast Network:
Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit:
Exciting news —  Shane will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Shane Baglini is the Senior Director of Marketing at Muhlenberg College.

Interviewee

Jaime Yates

Other episodes

AMA Mini Series: Retention as a Marketer’s JobPlay Button
AMA Mini Series: Retention as a Marketer’s Job

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention.

2025 Hall of Fame: Marina CooperPlay Button
2025 Hall of Fame: Marina Cooper

Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University.

Ep. 55: Maximizing Instagram Stories in Higher EdPlay Button
Ep. 55: Maximizing Instagram Stories in Higher Ed

Jenny Li Fowler sits down with Rochelle Reed, Social Media Manager at James Madison University (JMU), to unpack how Instagram Stories evolved from an overlooked feature into a strategic powerhouse for campus engagement

Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 2Play Button
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 2

Jake Tolman sits down with Kirsten Gallagher, founder of Kaizen Ninja and a process improvement expert, to explore how AI can be a powerful tool for refining operations and driving better student outcomes in higher ed.

Ep. 93: Navigating a Website RedesignPlay Button
Ep. 93: Navigating a Website Redesign

Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people