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March 15, 2024
Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

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About the Episode

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Key Takeaways:

  • Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
  • Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
  • Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College

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Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

About The Enrollify Podcast Network:
Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news —  Shane will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Shane Baglini serves as executive director of marketing and branding at William & Mary.

Interviewee

Jaime Yates

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