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June 26, 2024
Live from Engage Summit: Breaking Silos with Bart Caylor

Live from Engage Summit: Breaking Silos with Bart Caylor

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About the Episode

About the Episode: Shane is joined live at Engage Summit 2024 by Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast. Bart and Shane discuss his experience in speaking with top marketers on his podcast, and working with countless institutions across decades of experience in higher Ed marketing. Why do silos exist, how can institutions break out of them, and what can higher Ed pros do to increase collaboration across campus. 

About the Show:  We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.

Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.

Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/

About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Shane Baglini is the Senior Director of Marketing at Muhlenberg College and the host of Breaking Silos.

Interviewee

Bart Caylor

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, and GE. With nearly 30 years in design and marketing, he has spent 25 years in web design and digital marketing, 20 years working with education clients. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

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