The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
October 24, 2024
Live from NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration

Live from NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration

Or listen on:

About the Episode

About the Episode:  

In this episode of In Your Element, recorded live at the North Carolina Community College System (NCCCS) Conference, Daniella interviews Kelly Sinicola, VP of Solutions Engineering and Integrations at Element451, and Jennifer Mayo, Director of Admissions and Records at Wayne Community College. They discuss the benefits of integrating the College Foundation of North Carolina (CFNC) application with Element451, highlighting how it streamlines admissions processes, reduces data duplication, and saves time for admissions teams. Jennifer shares Wayne's impressive enrollment growth and how the integration has simplified their workflows, allowing them to focus more on serving students.

‍

Key Takeaways:

  • CFNC Integration Explained: CFNC is North Carolina's statewide application system, and integrating it with Element451 centralizes student data, making it easier for teams to manage admissions processes.
  • Saving Time and Eliminating Duplication: Wayne Community College transitioned from manually handling applications to using Element451's automated processes, reducing errors, and avoiding duplicated data entries.
  • Increased Enrollment: After one year of using the integration, Wayne saw significant gains in enrollment, with a 6% increase in the spring and 11% in the summer.
  • Flexibility Across States: While CFNC is specific to North Carolina, the integration model can be applied in other states using similar systems like Common App, Apply Idaho, and Apply Texas.
  • Streamlined Transcript Handling: The integration automatically matches applications with transcripts, reducing manual work for staff and ensuring more accurate student profiles.

‍

Calls to Action:

  • Explore Integrations: Learn more about how Element451 can streamline your institution's admissions process by exploring their various state-based integrations.
  • Follow the Show: Don’t miss out on future episodes—subscribe to *In Your Element* for more insights into how technology can transform higher education.
  • Connect with Element451: Interested in implementing similar solutions at your institution? Visit Element451’s website to schedule a demo and see how it can work for you.
  • Share Your Thoughts: Were you inspired by Wayne Community College’s success story? Join the conversation on social media and share your own experiences with CFNC or other application systems.

‍

CFNC Integration: A Game-Changer for Wayne Community College

Wayne Community College began using the CFNC integration with Element 451 a year ago and has already seen transformative results. This integration brings CFNC applications directly into the CRM, where data can be verified, matched with transcripts, and seamlessly moved into Colleague (Ellucian), the college’s student information system.

"CFNC integration has been one of the best decisions we’ve made," Jennifer said. "It gives us cleaner data and takes so much of the manual work off our plates."

By providing a "pause point," Wayne can review applications to ensure they are legitimate before advancing them to the SIS. The system also automatically matches incoming applications with existing student profiles in Element, preventing duplicates and ensuring a smooth process for both the college and the student.

‍

Results that Speak for Themselves

Since implementing the CFNC integration, Wayne Community College has experienced:

  • 6% FTE increase in Spring 2023
  • 11% FTE increase in Summer 2023
  • Anticipated growth for Fall 2023

The automated workflows have also reduced the time spent manually processing applications and improved Wayne’s ability to engage students early and effectively.

"We’re seeing the difference in our numbers—and it’s fantastic," Jennifer shared.

‍

Addressing Challenges with Innovation

Jennifer highlighted how workflows within Element 451 are helping solve unique challenges, such as verifying applications intended for Wayne County Community College in Michigan and serving military students.

  • Automatic Filtering for Out-of-State Applications: If a student’s home state is Michigan, a workflow automatically emails the applicant to confirm their intent to apply to Wayne in North Carolina.
  • Military Students: Workflows identify military applicants and route them to the correct advisors for specialized support.

"The automation is incredible. It saves so much time and ensures students get what they need without delay," Jennifer said.

‍

Collaboration in Action

Kelly emphasized that the CFNC integration has matured into a robust, reliable solution thanks to feedback from partners like Wayne. The team’s ability to troubleshoot, adapt, and grow together has made the process seamless.

"Our goal is to make these integrations as powerful and flexible as possible, and that means listening to our partners and improving every step of the way," Kelly explained.

‍

Expanding the Vision: What’s Next for Wayne

With the success of the CFNC integration, Wayne Community College is now looking to further expand its use of Element 451. Future plans include:

  • Early Alerts: Using Element to flag at-risk students and provide support earlier in the academic journey.
  • Faculty Engagement: Integrating faculty into the system for course-level communication and outreach.
  • Enhanced Course and Section Data: Allowing faculty to directly communicate with students in their classes via Element, fostering stronger connections and timely interventions.

"We’re just scratching the surface of what Element can do," Jennifer said. "The possibilities are endless."

‍

Connect With Our Co-Hosts:

Daniella Nordin

Brendan Henkel

‍

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse. 

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

‍

Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

People in this episode

Host

Daniella Nordin is the Director of Customer Success and Engagement at Element451 and the host of In Your Element.

Interviewee

Kelly Sinicola

Kelly brings over 15 years of experience in the higher education industry.

Jennifer Mayo

Jennifer Mayo is the Director of Admissions and Records at Wayne Community College.

Other episodes

Ep. 97: How You Can Leverage Data To Improve Student Recruitment And Marketing StrategiesPlay Button
Ep. 97: How You Can Leverage Data To Improve Student Recruitment And Marketing Strategies

Jeremy is joined by Stevie Blyler, a Digital Marketing Strategist at Bucknell University. Stevie shares insights on how colleges can connect the dots and leverage their data to increase personalization during the student recruitment process, and improve collaboration between marketing, admissions, and operations.

Episode 106: Why Bethel University Uses a Job Guarantee in Higher Education to Drive EnrollmentPlay Button
Episode 106: Why Bethel University Uses a Job Guarantee in Higher Education to Drive Enrollment

Allison speaks with Paul McGinnis, VP of Marketing & Enrollment at Bethel University, to discuss the university's bold “Bethel Career Commitment.”

Episode 137: Higher Ed Needs Leaders Who Are Used to DisruptionPlay Button
Episode 137: Higher Ed Needs Leaders Who Are Used to Disruption

Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher education.

Pulse Check: What Do We Really Need? — Pt 2Play Button
Pulse Check: What Do We Really Need? — Pt 2

In the second episode of What Do We Really Need, Ologie Marketing Director Erin Fields talks with Jen Johnson, Ologie's Chief Client Officer, about how colleges and universities can determine whether they have a lead-generation problem or a broader enrollment funnel problem.

Ep. 76: Stop Treating Podcasting Like Another Social PlatformPlay Button
Ep. 76: Stop Treating Podcasting Like Another Social Platform

Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people