The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
March 25, 2025
Melissa Richards on Women In Leadership [Lessons in Leadership]

Melissa Richards on Women In Leadership [Lessons in Leadership]

Or listen on:

About the Episode

Carrie sits down with Melissa Richards to discuss the unique challenges women leaders face in the workplace. Melissa shares her personal experiences of climbing the corporate ladder, the importance of authentic leadership, and why she rejects the popular phrase “fake it till you make it.” She also highlights the power of sponsorship over mentorship and how women can create opportunities for others. If you're looking for inspiration and actionable strategies to navigate gender barriers in leadership, this conversation is for you.

Key Takeaways

  • Reject "Fake It Till You Make It" – Instead of pretending to know everything, actively seek learning opportunities to gain real confidence.
  • The Power of Sponsorship – Sponsors advocate for you in decision-making rooms and help open doors for career advancement.
  • Paying It Forward – Women in leadership should focus on creating pathways for others by ensuring more diverse voices are included in key discussions.
  • Higher Standards for Women Leaders – Because women are often the only representative in the room, there's an added pressure to excel and bring others along.
  • Building a Support Network – Surround yourself with people who recognize your potential and help position you for success.

What are some of the biggest gender barriers women leaders face?

Melissa shares that, throughout her career in corporate leadership, she was often the only woman in the room. Additionally, she was frequently younger than her male colleagues, making it even more challenging to establish credibility. One of the key obstacles women face is the pressure to “fake it till you make it,” a phrase Melissa strongly rejects. Instead, she advocates for a mindset of continuous learning—asking questions, seeking mentorship, and gaining the skills necessary to succeed rather than pretending to have them.

Why is sponsorship more impactful than mentorship?

While mentorship is valuable, Melissa highlights the importance of sponsorship, which goes beyond offering advice. Sponsors are the people who advocate for you when you’re not in the room, recommending you for leadership roles, promotions, and key projects. She credits sponsorship as a major factor in her success and encourages women to build relationships with those who can help champion their careers. Furthermore, once women reach leadership positions, they should actively sponsor others to continue breaking barriers.

How can women leaders create opportunities for others?

Carrie emphasizes that women in leadership not only need to perform well but also create space for others to step up. A great leader doesn't just succeed individually but ensures that others—especially underrepresented voices—get a seat at the table. This means advocating for diversity in hiring, mentoring emerging leaders, and fostering an environment where women are empowered to lead. Melissa agrees, stressing that success is not just about personal achievement but about lifting others along the way.

Make sure to check out the full Lessons In Leadership Playlists today.

About The Enrollify Podcast Network: Lessons In Leadership is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!

The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education.

Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

👉🏻 Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

People in this episode

Host

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Interviewee

Melissa Richards

Other episodes

Ep. 103: Busting the Myths Around Small Marketing TeamsPlay Button
Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

Episode #327: Building the Infrastructure Behind Transformative Global ExperiencesPlay Button
Episode #327: Building the Infrastructure Behind Transformative Global Experiences

Dustin speaks with Brock Price of Terra Dotta about the evolving landscape of global education and the growing complexity behind study abroad and international student programs.

Episode 12: New Stories That Signal the Future of Higher EdPlay Button
Episode 12: New Stories That Signal the Future of Higher Ed

JC unpacks the latest breakthroughs in visual AI from OpenAI and Google’s shift to machine-generated code, exploring what these changes mean for campus workflows and future graduate skills.

Episode 73: Stop Posting, Start Listening: How Social Intelligence Changes Higher Ed MarketingPlay Button
Episode 73: Stop Posting, Start Listening: How Social Intelligence Changes Higher Ed Marketing

Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine.

Episode 114: From Brand Standards to Brand Systems: Kettering’s GPT PlaybookPlay Button
Episode 114: From Brand Standards to Brand Systems: Kettering’s GPT Playbook

In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simple experiment into a trusted, embedded part of their marketing workflow.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people