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May 16, 2024
Pulse Check: Learning from Leaders - Part 4

Pulse Check: Learning from Leaders - Part 4

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About the Episode

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role.

People in this episode

Host

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Interviewee

Kate Ledger

With nearly 20 years in higher education marketing combined with digital and social saavy, Kate is focused on developing and promoting powerful brands, leading strategic planning, and fostering engagement. In 2022, she was named the Higher Education Marketer of the Year by the American Marketing Association Foundation and Lipman Hearne. Her strengths in relationship building and enthusiasm for telling the institution's story make her a valuable partner.

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