About the Episode
Cynthia Chilton, an expert in international marketing, discusses her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:
- Understanding the target market and cultural differences is crucial in international marketing.
- Word-of-mouth plays a significant role in international student recruitment.
- Advertising in international markets requires careful and upfront research.
- Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.
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