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EP
18
February 6, 2024
Episode 18: Using Generative AI to Write Search Engine Optimized Web Content

Using Generative AI to Write Search Engine Optimized Web Content

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About the Episode

About the Episode: The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet, and the =CONCATENATE() function, they created powerful, search engine optimized content that resulted in these incredible results: 217% increase in clicks on the site and 166% increase in impressions from search sources and 358% increase in clicks and 226% increase in impressions from unbranded queries only.


About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Mission Admissions and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com


Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!


People in this episode

Host

Dayana is strategy director at Ologie and host of Talking Tactics.

Interviewee

Patrick Kelly

Patrick Kelly has 23+ years' experience in web marketing for higher education and health care organizations, including Rush University Medical Center, Swedish Hospital and Loyola University Chicago. He holds a master's degree in writing from DePaul University in Chicago. Patrick currently serves as web content manager at Harper College overseeing the college's website, harpercollege.edu.

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