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April 1, 2024
A Cautionary Tale About Artificial Intelligence

A Cautionary Tale About Artificial Intelligence

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About the Episode

About the Episode: In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement to the pitfalls of technology missteps, this episode unpacks the balance between leveraging AI's benefits and maintaining the irreplaceable human element in education. But there's the twist—and you’ll have to listen to the end of the episode to find out. 

Key Takeaways:

  • The Potential of AI in Higher Ed: AI can personalize learning experiences, making education more accessible and engaging.
  • Challenges and Ethical Concerns: Implementing AI comes with hurdles, including budget constraints, the need for technical infrastructure, and ethical dilemmas like data privacy and bias.
  • The Human Element: Despite AI's advancements, maintaining a human touch in education is crucial for mentoring, teaching, and inspiring students.

https://www.motherjones.com/politics/2023/02/vanderbilt-chatgpt-ai-generated-email-michigan-state-shooting/
https://eab.com/resources/blog/data-analytics-blog/missteps-university-leaders-ai-approach/ 

https://www.insidehighered.com/opinion/blogs/online-trending-now/2024/01/05/how-will-ai-disrupt-higher-education-2024 

https://www.forbes.com/sites/marisagarcia/2024/02/19/what-air-canada-lost-in-remarkable-lying-ai-chatbot-case/?sh=c438d20696f2 

https://campustechnology.com/Articles/2024/02/22/Survey-Suggests-Higher-Ed-Institutions-Are-Not-Ready-for-Generative-AI.aspx 

Episode Summary

The Promise and Peril of AI in Higher Education

Mallory and Seth begin by acknowledging the buzz around AI at higher ed conferences and the growing interest in tools like ChatGPT. However, they temper this enthusiasm by discussing real-world challenges, including the infamous Air Canada chatbot error. The duo stresses that while AI offers incredible potential for scaling services, it requires careful implementation and constant monitoring.

Balancing Innovation with Human Interaction

The hosts explore the nuanced role of AI in student engagement. While chatbots can provide quick answers, they can’t replicate the empathy and encouragement of a human advisor. Institutions must focus on leveraging AI to enhance—not replace—human connections.

AI Missteps and Accountability

Seth and Mallory reflect on the Air Canada case, where an AI chatbot provided inaccurate information, leading to legal and reputational repercussions. They emphasize that institutions must assume responsibility for AI’s errors, reinforcing the need for oversight and transparency.

Building Institutional Trust

AI’s integration into higher ed must include clear communication about data usage, privacy, and the role of these tools in shaping the student experience. Institutions should foster trust by maintaining an open dialogue with stakeholders and creating a culture of continuous learning and adaptation.

Are Institutions Prepared for AI?

Mallory cites recent data from Cengage’s Digital Learning Pulse Survey, revealing widespread unpreparedness among higher ed administrators. Seth adds that addressing this gap will require investments in training, ethical guidelines, and robust infrastructure to support AI implementation.

April Fool’s Day Twist: An All-AI Episode

In a playful conclusion, Mallory and Seth reveal that the entire episode—scripted with ChatGPT and voiced by Eleven Labs’ AI—was an experiment in showcasing AI’s capabilities. The meta moment underscores the episode’s theme: while AI can mimic and entertain, the genuine connection of human interaction remains irreplaceable.

Connect With Our Co-Hosts:

Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/ 
https://twitter.com/mallorywillsea 

Seth Odell 
https://www.linkedin.com/in/sethodell/ 
https://twitter.com/sethodell 

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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