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March 22, 2024
Bonus: Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

Bonus: Live from CUPRAP: Converting Clicks to Actions — How Higher Ed Websites Drive Results

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About the Episode

About the Episode: Live from CUPRAP, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.

Key Takeaways:

  • The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.
  • Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.
  • Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.
  • Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.

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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Georgy Cohen

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