EP
49
March 29, 2024
Ep. 49: The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

The Presidency in Crisis: A Guide for Higher Ed Marcom Leaders

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About the Episode

About the Episode: In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. 

Takeaways include:

  • Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.
  • Tips for engaging presidents to provide advice and guidance amid PR crises.
  • Conversation around the media’s portrayal of college presidents – and the way that portrayal can derail a presidency.
  • Tips for setting up your presidency for success.

This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.


Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Teresa Valerio Parrot

Teresa Valerio Parrot often says that while her husband is her true love, her alma mater, the University of Colorado, was her first love. Higher education, however, is her home. She is known for honesty juxtaposed with optimism; the two combine to provide communications counsel focused on transparent leadership and relationship building.

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