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52
May 10, 2024
Ep. 52: Making Memories: How Traditions Enhance the Student Experience

Making Memories: How Traditions Enhance the Student Experience

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About the Episode

About the Episode: Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events. Takeaways from this episode include:

  • Insight into why campus traditions are an important part of the student experience – and tips for how to recapture the enthusiasm that was lost during the pandemic
  • Ideas for engaging students in ways that create memories and build nostalgia for their student experience long after graduation
  • Tips for engaging students in the process of both creating and marketing campus events
  • Guidance on collaborating with other campus partners to build experiences that cut across silos

Guest Name/Title: Alison Paz, Associate Director of Marketing and Communications, Louisiana State University Student Life

Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Alison Paz

Alison Paz is a marketer and communicator with extensive experience handling complex marketing strategies, public relations, large-scale events, new media ventures, publishing, advocacy, non-profits, and community outreach. Her career spans diverse sectors including higher education, entertainment, publishing, business-to-business, retail, and health. Throughout her career, Alison has demonstrated a keen aptitude for embracing emerging technology to enhance customer experiences and drive organizational success.

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