Ep. 166: What Disruptive Marketing in Higher Education Should Actually Look Like

About the Episode

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).

Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for marketers to attain — or further develop — in the next couple of years.

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Tony Fraga

Tony is the CEO and a marketing strategist at DD — an enrollment marketing technology agency that specializes in implementing inbound, content-based methodologies. He leads a team of fast-paced marketing innovators, who handle everything from content creation to marketing automation, and thrives at the intersection of strategy and technology. Tony speaks regularly at higher education and non-profit marketing conferences on the topics of content marketing, SEO, and the latest trends in digital media.

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