Ep. 2: How to Market an Online Graduate Program: Year Two Marketing Strategies for Online Graduate Programs

About the Episode

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.

Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.

We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.

This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.

If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way.

In Episode 2 of How to Market an Online Graduate Program you’ll meet Clayton Dean, Senior Vice President and Ray Martinez, Vice President of SEO at Archer Education.

Clayton, Ray, and Zach discuss:

The key questions that schools should ask themselves after the first year of an online grad program’s life in order to evaluate and refine their marketing campaigns in year 2
How schools can expand their non-branded search presence for their online graduate programs
How schools can leverage the feedback loop between paid advertising and SEO to improve their marketing efforts for online graduate programs
And loads more

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Clayton Dean

Clayton Dean is currently the Senior Vice President at Archer Education. Prior to his time at Archer, Clayton was the co-founder and chief operating officer at Circa Interactive, a higher education consulting agency based out of San Diego, CA, as well as the Co-founder of Circa Health, a Colorado-based Mental Wellness Platform designed for students. After chasing his dream of working in professional sports (NBA, MLB, Speedo) in the two years after college, Clayton found his true passion: higher education. Over the last twelve years, Clayton has partnered with dozens of top institutions to plan, develop and deploy high-quality online graduate programs, including Harvard University, Northwestern University, University of Pennsylvania, University of Colorado, University of Southern California, Duquesne University, and more. Clayton was a four-year member of the Men's swimming program at Duquesne, serving as captain his senior year, and holds two bachelor's degrees in business administration and sports marketing (2007). Connect with Clayton on social media. Twitter: @claytdean LinkedIn: https://www.linkedin.com/in/claytondean14/

Ray Martinez

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