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27
October 10, 2023
Ep. 27: Navigating Web Design Feedback: Turning Opinions into Data-Driven Strategies

Navigating Web Design Feedback: Turning Opinions into Data-Driven Strategies

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About the Episode

In the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives into a productive endeavor, this episode is a must-listen. Join us as we unravel the secrets of harnessing data-driven strategies to inform your design decisions. Our guest, Lyndsey Hicks, a seasoned marketing professional from the Rochester Institute of Technology, brings a wealth of experience in web design and digital marketing to the table. You don’t want to miss her advice!

 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

 

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Lyndsey Hicks

Lyndsey Hicks is a dynamic marketing professional with a decade of experience in web design, digital marketing, experiential events, and marketing strategy. She currently leads the Enrollment website strategy for Rochester Institute of Technology (RIT) where she strategize

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