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May 24, 2024
Episode 53: Mapping the Student Journey With Human-Centered Design

Mapping the Student Journey With Human-Centered Design

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About the Episode

About the Episode:

As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.

That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using  an empathic lens.

Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes.

Join us as we discuss:

  • [4:38] Mapping the student journey through human-centered design
  • [18:51] The initial research phase and getting buy-in from stakeholders
  • [37:49] Internal dynamics and cultivating empathic storytelling

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.

Connect With Our Host:
Jaime Hunt

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Talking Tactics and Higher Ed Pulse.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at

Connect with Us at the Engage Summit:
Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at — we can’t wait to see you there!

People in this episode


Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.


Joey Schmit

With a background in marketing strategy and brand management, Joey Schmit's career spans several industries, including higher education, arts, and media, with storytelling at the core of his work. Joey oversees global enrollment marketing across NYU’s degree-granting campuses in New York, Abu Dhabi, and Shanghai. His team supports full student lifecycle communications, guiding students from initial interest through to graduation, and leads the following functions at the University: Undergraduate and Pre-college Marketing, Strategic Student Communications, Online Education Marketing, and Experiential Marketing. Previously, Schmit led a marketing team at BRIC, a driving force behind several of Brooklyn’s most widely renowned arts and media programs. Earlier in his career, he held marketing roles at the NYU Stern School of Business and Disney’s Buena Vista Pictures Marketing. Schmit earned a BA from Arizona State University and an MA from NYU.

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