The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
64
May 6, 2025
Ep. 64: Enhancing Campus Visit Experiences For First-Generation Students And Families

Enhancing Campus Visit Experiences For First-Generation Students And Families

Or listen on:

About the Episode

Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

About the Episode:

In this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.

Key Takeaways

  • Akron built College 101 and 102 to serve first-generation students, who make up 57% of its student body—offering guidance beyond just university-specific information.
  • College 101 focuses on admissions basics, like terminology, degree types, and the college search process.
  • College 102 demystifies financial aid, explaining scholarships, loans, and enrollment steps in plain, relatable language.
  • Each session is intentionally designed to be non-promotional, making it valuable regardless of where the student ultimately enrolls.
  • Sessions incorporate frequent audience check-ins and post-presentation Q&As to deepen engagement and ensure comprehension.
  • Cross-departmental collaboration and leadership support were key to successful implementation.
  • First-gen programming was highlighted at a university board meeting, underscoring its institutional impact.
  • Keeping presentations simple and inclusive helps parents and students alike feel empowered and prepared.

What Inspired Akron’s First-Gen Visit Programming?

As a first-generation college graduate herself, McKenzie Sullivan was driven by personal experience when she designed “College 101” and “College 102” sessions at the University of Akron. She noticed how frequently admissions language alienated families and wanted to offer a better, more inclusive experience—especially since over half of Akron’s student population identifies as first-gen.

Through a collaborative effort within the admissions office, and with ideas inspired by peer institutions and conferences like CIVSA, the concept came to life. Importantly, these sessions weren’t positioned as just another University of Akron pitch—they were crafted to be universally applicable to any school a student might be considering, focusing on education, not enrollment.

What Do College 101 and 102 Actually Cover?

College 101 is offered during junior open houses and early admissions events. It breaks down basic concepts like what it means to be a first-gen student, what different degree types are, and how to understand titles like "admissions officer" versus "counselor." The session is supplemented by a glossary handout with 45 common college terms, helping families feel confident and informed.

College 102, presented during admitted student events, dives deeper into financial literacy—explaining the components of offer letters (scholarships, grants, loans), direct vs. indirect costs, and next steps like orientation, academic advising, and enrollment confirmation. McKenzie emphasizes that she presents this information as a helpful guide, not a sales pitch, and regularly directs attendees to financial aid professionals for one-on-one help.

How Did They Make These Sessions Effective?

McKenzie leaned into her background in education to keep sessions interactive and student-centered. She uses frequent “knowledge checks” and open invitations for questions to ensure students and families are tracking with the content. She also makes herself available after each session for individual follow-ups.

The content is broken into digestible sections, and the presentation’s tone is intentionally approachable and jargon-free. Importantly, the events are supported by strong cross-campus collaboration—academic departments, financial aid, and student services all participate, creating a comprehensive experience.

And the result? Overwhelmingly positive feedback from attendees, colleagues, and even board members. In fact, McKenzie shared that many families tell her the sessions were unlike anything they experienced at other institutions—clear, empowering, and genuinely helpful.

Connect With Our Host:
Jeremy Tiers

https://twitter.com/CoachTiers

Attend the 2025 Engage Summit!

The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education.

Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

👉🏻 Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

People in this episode

Host

Jeremy Tiers is the Founder and President of Top Tier Higher Ed and the host of Mission Admissions.

Interviewee

McKenzie Sullivan

McKenzie Sullivan currently serves as an admissions counselor at The University of Akron.

Other episodes

Ep. 54: A President's Playbook for Institutional AI Leadership in Higher EdPlay Button
Ep. 54: A President's Playbook for Institutional AI Leadership in Higher Ed

Brian Piper sits down with Dr. Rachelle Keck, President at Grand View University, to explore what institutional AI leadership in higher ed looks like from the president's office.

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3Play Button
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3

In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation.

Episode #346: Why Campus Design Still Matters in the Digital AgePlay Button
Episode #346: Why Campus Design Still Matters in the Digital Age

Dustin speaks with Martin Kimmel, President & Co-Founder of Kimmel Architecture, about how thoughtful campus design can strengthen institutional identity in an era of financial constraints and evolving student expectations.

Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring BudgetPlay Button
Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students.

Ep. 95: How To Drive Enrollment Through Authentic StorytellingPlay Button
Ep. 95: How To Drive Enrollment Through Authentic Storytelling

Jeremy has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people