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September 5, 2023
Ep. 8: Scale Down Your Viewbook for Bigger Impact

Scale Down Your Viewbook for Bigger Impact

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About the Episode

Less is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces that better serve internal audiences and partners, deliver on the sustainability ambitions of their university, and reduce costs by 96%. Best of all, they have earned the praise of prospects, parents, and peers for their sustainable and innovative creation. 

Check out the University of Nottingham’s 2023 Micro-Prospectus 


This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit


About the Enrollify Podcast Network: 

Talking Tactics is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode


Dayana is strategy director at Ologie and host of Talking Tactics.


Nicola Anderton

Nicola Anderton is the Director of Digital and Marketing at the University of Nottingham. She leads the teams responsible for student recruitment marketing, brand and reputation, market insight, web, digital content, design, and marketing of the University’s research portfolio. Nicola began her marketing career in publishing and moved to the Higher Education sector in 2004 and has since worked across Russell Group, post-92, Oxbridge, and private higher education providers.

Simon Fairbanks

Simon Fairbanks has 15 years of experience in the Higher Education sector. This includes student recruitment, marketing, and events roles on four different campuses in the UK: Nottingham, Birmingham, Warwick, and Coventry as well as 2 years at Pickle Jar Communications. Simon is a published author and engaging storyteller, an international speaker at conferences like ContentEd, Postgraduate Marketing Conference and HighEdWeb, and Chair of the Newcomers Track at CASE Europe.

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