How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment Strategies

Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent. But tides could be shifting as fewer students are going to college and as schools across the country are still recovering from losing significant revenue due to the pandemic.  

In this episode of The Enrollify Podcast, Zach sits down with Adam Poluzzi, the Assistant Vice Provost of Graduate Enrollment Management and Brett DiMarzo, the Director of Graduate Enrollment Management Strategy, at Boston College. The three discuss a new division Boston College has launched as a part of the Graduate Enrollment Management team to help support graduate admissions professionals with the tools, insights, and resources they need to design and implement digital student recruitment strategies. 

This model, perhaps the first of its kind, could be adopted by large and small schools and programs alike looking for practical and specific ways to attract, engage, enroll, and retain future graduate students.