The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Shows
Higher Intelligence
Episode 7: The Rise of the AI Creative
EP
7
March 17, 2026
Episode 7: The Rise of the AI Creative

The Rise of the AI Creative

Or listen on:

Read transcript

About the Episode

‍

About the Episode:

JC is joined by Mike McGetrick to examine how AI is transforming the creative process in higher education marketing. They discuss the evolution of creative roles, the impact of AI-powered tools like Adobe Firefly, and the balance between efficiency and authentic brand storytelling. JC and Mike also explore AI’s role in democratizing content creation, maintaining authenticity, and reshaping creative education. Listeners gain insights on implementing AI-driven creative strategies while preserving the core values and differentiation unique to each institution.

‍

Connect With Our Host:

‍Dr. JC Bonilla‍

https://twitter.com/jbonillx

‍

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Dr. JeanCarlo (J.C.) Bonilla

Strategic Advisor in Educational Technology and AI and Host of Higher Intelligence

Interviewee

Mike McGetrick

Michael McGetrick leverages cross-disciplinary experience to solve a wide-array of challenges for our clients.

Other episodes

Pulse Check: The Alignment Gap (Beyond the Org Chart) — Pt 1Play Button
Pulse Check: The Alignment Gap (Beyond the Org Chart) — Pt 1

Welcome to the debut episode of this new Pulse Check series, The Alignment Gap: Beyond The Org Chart. Host Jenny Petty is joined by Dr. Marcus Collins, Michigan Ross professor and author of For the Culture and the upcoming Good Soil.

with
Jenny
Ep. 78: A Practical Guide to Scaling with AI in SocialPlay Button
Ep. 78: A Practical Guide to Scaling with AI in Social

Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy.

with
Jenny Li Fowler
Episode 116: If Comms Is Last, Strategy Is BrokenPlay Button
Episode 116: If Comms Is Last, Strategy Is Broken

Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.

with
Jaime Hunt
Episode #353: How Higher Ed Can Lead Through AI TransformationPlay Button
Episode #353: How Higher Ed Can Lead Through AI Transformation

Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.

with
Dustin Ramsdell
Episode 24: AI and the Future of WorkPlay Button
Episode 24: AI and the Future of Work

Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.

with
JC

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people