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Higher Intelligence
Episode 7: The Rise of the AI Creative
EP
7
March 17, 2026
Episode 7: The Rise of the AI Creative

The Rise of the AI Creative

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About the Episode

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About the Episode:

JC is joined by Mike McGetrick to examine how AI is transforming the creative process in higher education marketing. They discuss the evolution of creative roles, the impact of AI-powered tools like Adobe Firefly, and the balance between efficiency and authentic brand storytelling. JC and Mike also explore AI’s role in democratizing content creation, maintaining authenticity, and reshaping creative education. Listeners gain insights on implementing AI-driven creative strategies while preserving the core values and differentiation unique to each institution.

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Connect With Our Host:

‍Dr. JC Bonilla‍

https://twitter.com/jbonillx

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Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Dr. JeanCarlo (J. C.) Bonilla

Dr. JeanCarlo (J.C.) Bonilla is an executive leader in educational technology and artificial intelligence.

Interviewee

Mike McGetrick

Michael McGetrick leverages cross-disciplinary experience to solve a wide-array of challenges for our clients.

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