How Predictive Analytics Works for Marketing and Admissions in Higher Ed

Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy.

In the final episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Doug Edwards, Ologie’s Chief Strategy Officer, about turning that request into useful direction

Host Brian Piper speaks with Scott Clyde, Chief Growth Officer at enroll ml, about the evolving role of artificial intelligence in higher education admissions and enrollment strategy.

Murtaza Masood, Vice President for Public Sector and Higher Education Strategy and Go-to-Market at Box, discusses the infrastructure and staffing pressures facing colleges and universities—and how institutions can use cloud modernization, automation, and AI to eliminate redundant work and free people to focus on higher-value priorities. 

Brooke Roberts of Via TRM discusses new data on where students drop out of the study abroad funnel and why cost, while an important barrier, isn't the whole story. She explores how cumbersome applications, duplicated information, limited resources, and other forms of friction can prevent students from participating—and how institutions can use data, technology, and more intentional touchpoints to make study abroad more accessible.