The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Higher Ed Pulse

Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model | The Enrollify Podcast

EP

12

September 4, 2019

Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model | The Enrollify Podcast

How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model

Or listen on:

Read transcript

About the Episode

This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University's Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt's admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt's perspective, a solid knowledge of target market, competitors, and your own program's selling points is a key foundation to any successful enrollment marketing strategy.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Walt Bieschke

My passion is providing new ideas to improve business processes, especially in areas of higher-education management and systems training program development. I incorporate technology tools and market research to improve outcomes for recruiting and enrollment. I develop systems training programs in plain language, so that users understand the system instead of learning rote tasks. Advanced business writing and speaking skills enable me to create targeted communication and recruitment plans for specific audiences. Innovation in higher-education management, process development, and client training and relations are my primary interests.

Other episodes

Technology + Data

Live at eduWeb 2026 with Laura Beth Telep

Dustin speaks with Laura Beth of CLYDE about how AI is reshaping higher education marketing, communications, and public relations.

with

Dustin Ramsdell

Technology + Data

Live at eduWeb 2026 with Toni Marie Perilli

Dustin chats with Toni Marie Perilli from Fordham University about why retention marketing deserves a seat alongside enrollment and advancement as a core strategy for student success.

with

Dustin Ramsdell

Ep. 51: Why Higher Ed Must Adopt AI at Scale Before the Tech Passes Them By

Technology + Data

Ep. 51: Why Higher Ed Must Adopt AI at Scale Before the Tech Passes Them By

Brian is joined by Josh Riedy, Executive Director of the Institute of Applied AI at Minnesota State University Moorhead, to explore what meaningful AI adoption looks like across higher education.

with

Episode #340: Creating Transparent Learning Experiences with AI

Technology + Data

Episode #340: Creating Transparent Learning Experiences with AI

For this week's episode, Dustin speaks with Jenny Maxwell of Superhuman about the evolving relationship between AI and academic integrity in higher education. They explore how institutions can move beyond viewing AI as a threat and instead embrace more transparent, collaborative approaches that help students learn with AI while maintaining trust, accountability, and meaningful assessment practices.

with

Dustin Ramsdell

Technology + Data

Live at eduWeb 2026 with Audrey Ward

Audrey Ward from Ologie joins the show to discuss how higher education marketers can navigate the AI era without losing the authenticity that makes their institutions stand out.

with

Dustin Ramsdell

Weekly ideas that make you smarter

cancel

Search podcasts, blog posts, people