How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model

Or listen on:

Read transcript

About the Episode

This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University's Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt's admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt's perspective, a solid knowledge of target market, competitors, and your own program's selling points is a key foundation to any successful enrollment marketing strategy.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Walt Bieschke

My passion is providing new ideas to improve business processes, especially in areas of higher-education management and systems training program development. I incorporate technology tools and market research to improve outcomes for recruiting and enrollment. I develop systems training programs in plain language, so that users understand the system instead of learning rote tasks. Advanced business writing and speaking skills enable me to create targeted communication and recruitment plans for specific audiences. Innovation in higher-education management, process development, and client training and relations are my primary interests.

Other episodes

Pulse Check: The Human Side: Managing Fear, Change, and Skepticism When It Comes To AI - Part 4

Technology + Data

All Episodes

Pulse Check: The Human Side: Managing Fear, Change, and Skepticism When It Comes To AI - Part 4

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work

with

Carrie Phillips

Ep. 38: Nobody Has This Figured Out: How to Learn AI Through Curiosity, Not Perfection

Technology + Data

All Episodes

Ep. 38: Nobody Has This Figured Out: How to Learn AI Through Curiosity, Not Perfection

Rebecca Stapley of Rochester Institute of Technology joins Brian to discuss how embracing AI helped her cut through email clutter, reach new audiences, and work more strategically.

with

Brian Piper

Episode #314: Why Faculty Are Your Secret Marketing Weapon

Technology + Data

All Episodes

Episode #314: Why Faculty Are Your Secret Marketing Weapon

Dustin sits down with Brian Hartnack, Founder and CEO of Archer Education, for a rich conversation about the evolution of digital marketing and enrollment management in higher ed.

with

Dustin Ramsdell