About the Episode
On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company.
Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid channels.
Zach and Ray walk through three scenarios and offer their thoughts on how to effectively build and execute an appropriate strategy.
- Scenario 1: An online business program that has $250,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months. How do you advise them to build their SEO program?
- Scenario 2: A small liberal arts college that has $50,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months.
- Scenario 3: A large public school with a budget of $150,000 that wants to increase the visibility and rank of their 100 grad programs to increase quality lead gen in 12 months.
This episode is brought to you by Squiz - a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.
The Enrollify Podcast is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.
You can connect with Ray on Twitter, LinkedIn, or via Archer Education’s website.
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