The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
15
October 2, 2019
Episode 15: Developing and Marketing New Graduate Programs in Response to Today's Market Demands: A Conversation with Vanderbilt's Director of Professional Programs | The Enrollify Podcast

Developing and Marketing New Graduate Programs in Response to Today's Market Demands: A Conversation with Vanderbilt's Director of Professional Programs

Or listen on:

About the Episode

The era of technological disruption we're living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today's market, not mention also attractive to today's highly-educated, debt-averse prospective graduate students. On today's episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt's School of Engineering about how Vanderbilt is designing and marketing brand new graduate programs like their Master's in Cyber Physical Systems (think "Alexa" and "the internet of things") and their Master's in Risk, Reliability, and Resilience (think "engineering solutions and systems to respond more sustainably after a hurricane hits"!).

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Joanne Wang

As the Director of Professional and Master’s Programs at Vanderbilt's School of Engineering (VUSE), Joanne works closely with senior leaders on both university and school levels including the Provost Office, Graduate School, URO, Financial Aid, ISSS, VUSE Deans and CBO. On a daily basis, she oversees the operations of the School of Engineering master degree programs, including eight Master of Science degree programs and night Master of Engineering professional degree programs (both on campus and online). Additionally, she develops distance education degree and non-degree programs, collaborating with third party agencies and industry partners to manage two online master's programs.

Other episodes

AMA Mini Series: Retention as a Marketer’s JobPlay Button
AMA Mini Series: Retention as a Marketer’s Job

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention.

2025 Hall of Fame: Carrie Pitts-DensmorePlay Button
2025 Hall of Fame: Carrie Pitts-Densmore

Today, we're featuring Carrie Pitts Densmore, Vice President of Enrollment and Marketing at Johnston Community College.

Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher EdPlay Button
Ep. 34: Guidelines Over Policies: Smarter AI Adoption in Higher Ed

In this episode, Brian talks with Rob McDole, Director for the Center of Teaching and Learning at Cedarville University, about how AI is transforming the way higher education teaches and learns.

Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1Play Button
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 1

Jake Tolman, CEO of MainForm Consulting, kicks off a four-part pulse check series from Enrollify with guest John Connolly of PMO Delivery Partners.

Episode #308: Building the Future of Degree Management with Student-Centered DesignPlay Button
Episode #308: Building the Future of Degree Management with Student-Centered Design

In this episode, Dustin chats with Sabih Bin Wasi, Founder and CEO of Stellic, about rethinking course registration, degree planning, and the broader student experience.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people