The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
15
October 2, 2019
Episode 15: Developing and Marketing New Graduate Programs in Response to Today's Market Demands: A Conversation with Vanderbilt's Director of Professional Programs | The Enrollify Podcast

Developing and Marketing New Graduate Programs in Response to Today's Market Demands: A Conversation with Vanderbilt's Director of Professional Programs

Or listen on:

About the Episode

The era of technological disruption we're living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today's market, not mention also attractive to today's highly-educated, debt-averse prospective graduate students. On today's episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt's School of Engineering about how Vanderbilt is designing and marketing brand new graduate programs like their Master's in Cyber Physical Systems (think "Alexa" and "the internet of things") and their Master's in Risk, Reliability, and Resilience (think "engineering solutions and systems to respond more sustainably after a hurricane hits"!).

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Joanne Wang

As the Director of Professional and Master’s Programs at Vanderbilt's School of Engineering (VUSE), Joanne works closely with senior leaders on both university and school levels including the Provost Office, Graduate School, URO, Financial Aid, ISSS, VUSE Deans and CBO. On a daily basis, she oversees the operations of the School of Engineering master degree programs, including eight Master of Science degree programs and night Master of Engineering professional degree programs (both on campus and online). Additionally, she develops distance education degree and non-degree programs, collaborating with third party agencies and industry partners to manage two online master's programs.

Other episodes

Live from ASU+GSV with Joe ThibaultPlay Button
Live from ASU+GSV with Joe Thibault

Dustin chats with Joseph Thibault of Cursive Technology about the evolving challenge of academic integrity in the age of AI.

Live from ASU+GSV with Sara LeoniPlay Button
Live from ASU+GSV with Sara Leoni

Dustin spoke with Sara Leoni of Ziplines Education about how higher education institutions can stay relevant in a rapidly changing skills landscape.

Ep. 65: How the Comments Became the Main CharacterPlay Button
Ep. 65: How the Comments Became the Main Character

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset.

Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3Play Button
Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3

Emma and Kevin take a field trip into New York City for a sugar rush and some serious higher-ed talk.

Ep. 103: Busting the Myths Around Small Marketing TeamsPlay Button
Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people