Developing and Marketing New Graduate Programs in Response to Today's Market Demands: A Conversation with Vanderbilt's Director of Professional Programs

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About the Episode

The era of technological disruption we're living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today's market, not mention also attractive to today's highly-educated, debt-averse prospective graduate students. On today's episode of the Enrollify Podcast, we speak with Joanne Wang from Vanderbilt's School of Engineering about how Vanderbilt is designing and marketing brand new graduate programs like their Master's in Cyber Physical Systems (think "Alexa" and "the internet of things") and their Master's in Risk, Reliability, and Resilience (think "engineering solutions and systems to respond more sustainably after a hurricane hits"!).

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Joanne Wang

As the Director of Professional and Master’s Programs at Vanderbilt's School of Engineering (VUSE), Joanne works closely with senior leaders on both university and school levels including the Provost Office, Graduate School, URO, Financial Aid, ISSS, VUSE Deans and CBO. On a daily basis, she oversees the operations of the School of Engineering master degree programs, including eight Master of Science degree programs and night Master of Engineering professional degree programs (both on campus and online). Additionally, she develops distance education degree and non-degree programs, collaborating with third party agencies and industry partners to manage two online master's programs.

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