The Great, Good, Bad, and Ugly of Slate as a CRM for Higher Education

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About the Episode

So, you've heard of Slate - but you're wondering whether or not it's really worth the investment of time, money, and effort to make the switch to a new CRM. Slate was designed and developed exclusively for higher education and considers itself to be "the only solution that can handle the breadth and depth of modern admissions and advancement, encompassing CRM, outreach, travel management, online applications, and online reading." Over the past few years, Slate has grown dramatically - it now touts more than 1,000 colleges and universities as clients - and while many enrollment managers swear by the platform, others can't stand it!

On this week's episode of the Enrollify Podcast, we feature a conversation with Zach Campion from Marymount University on all things Slate. Zach has spent almost three years working in the platform and helped assist in the migration process from Marymount's old CRM to Slate. Zach shares honest insights into what he wished he had known before moving to Slate, what enrollment managers -especially those at the graduate level - should look for in a CRM, the best features and benefits of the tool, and the problem with the underdeveloped bells and whistles of the platform. Enjoy the show!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Zachary Campion

My name is Zach Campion and I'm a born and bred Texan from San Antonio living the dream in the nation's capital. I have pursued a unique blend of professional and artistic experiences through higher education and non-profit theatre spaces. I currently spend the majority of my daytime business hours at Marymount University as the Graduate Support Specialist for the office of Graduate Enrollment Services. I help ensure the office's web presence is sharp, accessible, and accurate. I also utilize an admissions platform called Slate to manage prospective student data used in collaboration with multiple marketing vendors to promote and execute a multi-faceted event and informational strategy in service of Marymount's graduate programs.

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