Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for Success

This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan decided to "break up" with their vendors and bring creative talent back in house and the important role data plays to connect otherwise siloed teams at her institution. Corynn challenges higher ed marketers and enrollment professionals to keep the data at the center of all discussions around how to allocate media spend and what strategies and tactics should be a part of an institution's omni-channel marketing mix. Finally, Corynn shares specific ideas on how enrollment marketers with little-to-no budget and/or little-to-no time can get started on launching data-driven marketing campaigns for student recruitment.