Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for Success

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About the Episode

This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan decided to "break up" with their vendors and bring creative talent back in house and the important role data plays to connect otherwise siloed teams at her institution. Corynn challenges higher ed marketers and enrollment professionals to keep the data at the center of all discussions around how to allocate media spend and what strategies and tactics should be a part of an institution's omni-channel marketing mix. Finally, Corynn shares specific ideas on how enrollment marketers with little-to-no budget and/or little-to-no time can get started on launching data-driven marketing campaigns for student recruitment.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies. Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

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