About the Episode
About the Episode: Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and communications teams. With half the Ivy League experiencing leadership changes and shorter tenures becoming the norm, this episode explores why this is happening and offers actionable advice for marketers facing these transitions. Discover how to align with new leadership, secure quick wins, and position yourself as a key player in institutional success.
Key Takeaways:
- Understanding the Trend: Learn why university presidents are leaving their posts more quickly and what factors contribute to this trend.
- Impact on Marketers: Discover the challenges and opportunities for marketing teams when a new president comes on board.
- Strategic Alignment: Tips on how to align your marketing goals with the new president’s vision and priorities.
- Quick Wins: Strategies for achieving short-term victories that support long-term initiatives.
- Change Management: How to position yourself as a change agent and drive impactful projects.
- Career Path: Insights into the potential for marketers to ascend to university presidencies and why this could benefit institutions.
Yale University Names Maurie McInnis as its 24th president
The Impossible College Presidency
The Past Month Has Seen a Flurry of No-Confidence Votes in College Presidents
University of La Verne President Out After 10 Months
Parting Thoughts from a Retiring President
Connect With Our Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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