How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show

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About the Episode

How do you best divide your time when you're responsible for recruiting for more than 25 graduate programs as a one woman show? On this week's episode of the Enrollify Podcast, Michelle Rubado shares a model she's developed for how to get the content, goals, and insight she needs from faculty to successfully recruit for their programs. Michelle explains her "A, B, C" package model which forces faculty to choose from one of three promotional packages for each program Michelle recruits for. This has enabled clarity for all parties and resulted in a more sustainable recruitment process at the University of Rochester.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Michelle Rubado

Michelle is the Graduate Admissions Counselor at the University of Rochester's school of Arts, Sciences and Engineering (AS&E). She focuses on increasing enrollment goals for the school of Arts, Sciences and Engineering. Michelle also utilizes the common higher education CRM, Slate, to track students' application progress. In her role as Graduate Admissions Counselor, Michelle sends out weekly newsletters to AS&E graduate and postdoctoral students while also managing social media accounts for the Graduate Education and Postdoctoral Affairs office.

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