About the Episode
Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week's episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the creation of (and reduction of) friction in a prospective student's journey to school. Sasha has worked in the education technology space for over 20 years now, and has incredible insight into what a thriving relationship between software, enrollment marketers, and students should look and feel like. In this episode, Sasha tackles the following questions:
- What is the difference between Student Lifecycle Management and Enrollment Management?
- Dozens of software solutions over the last decade, TargetX included, have claimed to be the solution to our nation's retention problem and yet, we still can't get graduation rates above 60%. Why do you think this is?
- What do schools need to have in place before they purchase enrollment management and student retention software? How do schools evaluate if they're ready or not?
- What do you think TargetX does better than any other higher ed CRM? Where do you think you all have the most opportunity to grow?
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