Why Visibility Doesn’t Equal Trust in Higher Ed Marketing

Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

‍

About the Episode: 

We’re pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.

‍

About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.

‍

Connect With Our Host:
Dustin Ramsdell‍

‍

About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

‍

Register for the AI Engage Summit — Oct 15–16, 2025

‍👉 Join us online from 12–4 PM ET each day for two afternoons of AI insights and training. Free to attend with on-demand access included. Register now.