The Clock is Ticking - A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant

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About the Episode

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle's most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious challenges, is an understatement - "crisis" might be a more appropriate word.

The good news? We're living through one of the greatest moments of innovation in history. And where there is innovation, there is also hope.

On this week's episode of The Enrollify Podcast, Zach Busekrus sits down with Brandon Busteed, President of Kaplan University Partners, to discuss what higher ed needs to do remain relevant in 2020 and beyond.

Brandon makes the case that Liberal Arts schools should offer "Credegrees" - a term used to describe a program where a student graduates with both a traditional degree and some sort of industry-recognized skill or credential, discusses how to reduce friction in the student experience, and shares his own story about his tenure as a higher education entrepreneur, speaker, writer and university trustee.

Tune into an exciting conversation about how enrollment marketers can strategically adapt to the environment we find ourselves in today.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Brandon Busteed

Brandon Busteed is the President of Kaplan University Partners and was formally a Partner at Gallup and Executive Director of Education and Workforce Development. His career spans a wide range of important work in education as an educational entrepreneur, speaker, writer and university trustee. An internationally known speaker and author on education policy, Brandon has frequently written for The Chronicle of Higher Education, Trusteeship Magazine, The Huffington Post, Fast Company and other publications. His work has been featured in The New York Times, The Wall Street Journal, The Washington Post and USA Today and on NPR and the NBC News “TODAY” show, among others.

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