About the Episode
Yield. It's what keeps admissions professionals up at night each April.
This time of year is one of the busiest, and can be one of the most stressful for enrollment marketers - and that's without, you know, a global pandemic. Many of our listeners have reached out to us with questions around how to execute yield campaigns during this novel moment.
On this week's episode, Zach sits down with Tara Durante from Caerus Communications to discuss how to communicate appropriately with admitted students during COVID-19. Before founding Caerus Communications, a strategic marketing communications consultancy, Tara worked in admissions at Swarthmore College for almost six years as the Director of Admissions Communications.
Among others, Tara answers the following questions:
- What's the first thing that college admissions professionals need to remember when engaging with admitted students during this moment?
- You stress a need for schools to embrace authentic empathy in this year's yield strategy.
- How do enrollment managers still communicate their unique value offerings to admitted students without coming across as too sales-y let alone too inconsiderate?
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