Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment

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About the Episode

You know your website is hugely influential in a student's journey to enrollment...

And chances are you've heard of user experience (UX) design...

But perhaps you're not entirely sure what it is or why great UX design matters?

On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design.

Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics are crucial to have access to when crafting a user-focused experience, and why great user-experience expands beyond an institution's website.

Gearing up for a website overhaul? Be sure to tune into this episode before you get too far along in the process!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Ben Bilow

Ben Bilow leads the creative and user experience design practice at mStoner. He collaborates with clients to establish clear goals for success and works diligently to achieve positive experiences for prospective students on the web. Ben is a staunch advocate of user-centered designs, collaboration across disciplines, and the marriage of strategy and user experience. Previously, he worked in Columbia College Chicago's award-winning creative services office, in which he designed for print, web, and environments. While at mStoner, Ben has presented on "Visual Design for Digital Stories" and "Photography for Art Directors" at UCDA and on "Digital Storytelling" at WebCon, hosted by University of Illinois.

Kaycee Woodford

As UX Specialist, Kaycee Woodford translates research, analytics, client goals, and customer needs into solutions that deliver results. Kaycee’s unique combination of skills span design, research, testing, marketing, and content strategy. Her experience in UX and analyzing user behaviors gives her a keen ability to understand the intricacies of valued demographics and the importance of adjusting and fine-tuning all aspects of an institution’s website. With her diverse background, Kaycee approaches the UX process holistically and with empathy.

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