Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment

Ben Bilow

Ben Bilow leads the creative and user experience design practice at mStoner. He collaborates with clients to establish clear goals for success and works diligently to achieve positive experiences for prospective students on the web. Ben is a staunch advocate of user-centered designs, collaboration across disciplines, and the marriage of strategy and user experience. Previously, he worked in Columbia College Chicago's award-winning creative services office, in which he designed for print, web, and environments. While at mStoner, Ben has presented on "Visual Design for Digital Stories" and "Photography for Art Directors" at UCDA and on "Digital Storytelling" at WebCon, hosted by University of Illinois.

Kaycee Woodford

As UX Specialist, Kaycee Woodford translates research, analytics, client goals, and customer needs into solutions that deliver results. Kaycee’s unique combination of skills span design, research, testing, marketing, and content strategy. Her experience in UX and analyzing user behaviors gives her a keen ability to understand the intricacies of valued demographics and the importance of adjusting and fine-tuning all aspects of an institution’s website. With her diverse background, Kaycee approaches the UX process holistically and with empathy.