The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
53
July 22, 2020
Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions | The Enrollify Podcast

Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions

Or listen on:

About the Episode

We're living through a moment where peer-to-peer influence is more powerful than ever before.

In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.

Yet colleges and universities still struggle to lace their enrollment marketing strategies with authentic student voices.

Why is that?  Especially when anyone who has worked in admissions knows how crucial student stories are at influencing prospects through the enrollment journey.

On this week's episode, Zach sits down with Kevin Obomanu from Unibuddy to discuss how to leverage students as brand ambassadors"Śand, specifically, how to ensure that the student voice is front and center in all aspects of enrollment marketing - from search campaigns to yield campaigns.

Furthermore, Kevin shares creative insights into how enrollment management teams can increase diversity, equity, and inclusion in the sharing of student stories and throughout the admissions process as a whole.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Kevin Obomanu

Kevin Obomanu is a globetrotter with a knack for news and social equality. A dual citizen of the United States and Nigeria, Kevin has lived in four countries and several parts of the USA, picking up something new about the people he encounters, either about the community he’s in or more about himself. For over five years, after graduating from Columbia with a degree in television, he was the Program Coordinator for Columbia Links, a high school news literacy program housed in Columbia’s journalism department. This program uses multimedia journalism to improve writing and communications skills while instilling confidence and critical thinking. Columbia Links reaches primarily high schools a part of Chicago Public Schools, specifically the schools that are underperforming. Majority of the students in this program were students of color. Kevin was previously the Coordinator of International Affairs (currently called International Student and Scholar Services, ISSS) at Columbia College Chicago where he has the pleasure of working with students from 60+ countries across the globe and given the chance to execute his intercultural communication skills and provide a safe, engaging space for international students. Recently, he was an International Admissions Officer at the college, where he can help students find the best fit for their future endeavors. He returned to his previous role as Coordinator of ISSS, then left in 2019 to be a part of the Unibuddy family. In Kevin’s spare time, he hosts people via Couchsurfing.org from many corners on earth. He is also a casual unofficial analyst of reality television, most notable Real Housewives of Atlanta and Married to Medicine. You can usually find him listening to CNN, reading the New York Times or baking cookies.

Other episodes

Ep. 51: Why Higher Ed Must Adopt AI at Scale Before the Tech Passes Them ByPlay Button
Ep. 51: Why Higher Ed Must Adopt AI at Scale Before the Tech Passes Them By

Brian is joined by Josh Riedy, Executive Director of the Institute of Applied AI at Minnesota State University Moorhead, to explore what meaningful AI adoption looks like across higher education.

Episode #340: Creating Transparent Learning Experiences with AIPlay Button
Episode #340: Creating Transparent Learning Experiences with AI

For this week's episode, Dustin speaks with Jenny Maxwell of Superhuman about the evolving relationship between AI and academic integrity in higher education. They explore how institutions can move beyond viewing AI as a threat and instead embrace more transparent, collaborative approaches that help students learn with AI while maintaining trust, accountability, and meaningful assessment practices.

Episode 23: OpenAI’s Cyber Incident and the Rise of Open Weight ModelsPlay Button
Episode 23: OpenAI’s Cyber Incident and the Rise of Open Weight Models

JC unpacks two headline-making AI stories every campus and institution needs to understand right now.

Episode 101: Why Strategy Should Come Before ToolsPlay Button
Episode 101: Why Strategy Should Come Before Tools

Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools.

Episode 127: Higher Ed's Hero CyclePlay Button
Episode 127: Higher Ed's Hero Cycle

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed’s recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people