About the Episode
What do Lululemon, Bombas, Warby Parker, and Indianapolis' St. Elmo Steak House all have in common?
These brands have all served as creative inspiration to R. Ethan Braden, the Senior Vice President and the chief marketing officer at Purdue University, over the course of his career.
Before joining Purdue University, Ethan worked for Eli Lilly & Company for ten years where he served in a variety of senior marketing and sales leadership roles in the U.S. and throughout the emerging markets.
On this week's episode, Ethan shares a behind-the-scenes look at how he led Purdue's 300+ person marketing and communications team through a historic brand evolution for the university.
Tune in for an inspiring conversation on how to listen to your constituents to discern your school's unique value proposition, how to empower faculty and staff so that they fully adopt and embody a brand shift, and where to source creative inspiration from (whether for a rebrand or an enrollment marketing campaign).
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