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6
April 22, 2024
Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

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About the Episode

About the Episode: This podcast episode tackles the essential unity of marketing and communications, advocating for a seamless Marcomm strategy that encompasses all channels, both digital and traditional, under a singular, well-defined brand identity. The dialogue underscores that marketing and communications are not separate entities, but rather complementary facets of a holistic approach that ensures consistent and impactful messaging. The episode brings to light the power of storytelling, authenticity, and strategic uniformity and serves as an insightful guide for professionals aiming to synchronize communication tools and promotional strategies to build a robust educational brand.

About the Show: The Hidden Gem podcast is dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.

By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.

Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/


About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com


Connect with Us at the Engage Summit:

Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Interviewee

Lisa Slappy

Lisa Slappy is the Chief Communications Officer at Carroll Community College and began working at Carroll in 2022. In this capacity, she is responsible for building internal and external support, conducting public and community relations activities, and enhancing the visibility, image, and reputation of the College.

Peter Toran

As idfive’s Lead Strategist, Peter applies his extensive experience in education marketing, nonprofit positioning and development, and institutional branding to various client projects. Before joining idfive, Peter served as the Vice President of Communications and Planning at the University of Baltimore for 13 years. While at the university, Peter supervised the university’s marketing, advertising, web relations, social media, public and media relations, crisis management, and special events.

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