Beyond Advertising: Partnering Across Campus for Marketing Success

Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

‍

About the Episode:

In this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK. Greg shares insights from his decades of experience on how enrollment marketers can engage faculty, staff, and leadership to ensure student recruitment efforts are cohesive, effective, and reflective of the institution's true identity.

From fostering cross-campus partnerships to addressing the complexities of academic culture, this episode is packed with actionable advice for enrollment marketers navigating one of higher ed’s biggest challenges.

‍

Key “How Tos” You’ll Learn:

1. Foster faculty and staff collaboration: Build relationships and align communication strategies with departments across campus.
2. Define and deliver your institution’s brand promise: Use the student experience as a foundation for authentic and effective marketing.
3. Evaluate organizational readiness: Assess internal communication, strategic alignment, and leadership buy-in before launching major campaigns.
4. Educate campus stakeholders about marketing: Develop a strategic plan to clarify what marketing can and cannot do, using data to set realistic expectations.
5. Engage academic partners effectively: Create tools, templates, and messaging strategies that empower decentralized units to reinforce the institution's brand.

‍

‍

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

‍

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

‍

Attend the 2025 Engage Summit!

The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education.

Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

👉🏻 Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st.