An Interview with Morning Brew's Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To

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About the Episode

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she's responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew - a publication of Morning Brew.

On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think differently about attracting, engaging, and, ultimately, enrolling students.

She also shares her experiences working as a freelancer for Carnegie Dartlet and College Xpress and how these opportunities helped her grow into an exceptional curator. And she offers specific tactical ideas for how she would go about marketing a business or nursing program in light of COVID-19. You won't want to miss this exciting chat between Phoebe and Zach!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Phoebe Bain

Phoebe Bain is a writer for Morning Brew covering the most important news in the marketing industry for the Brew's newest newsletter, Marketing Brew. She also has a background in social media management and has previously written for CollegeXpress, Business Insider, and Social Media Today, among others. She graduated from William & Mary with a BA in English and a minor in Africana Studies.

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