Become Different or Become Irrelevant - Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)

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About the Episode

Higher education is at an inflection point"Śschools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience.

On this week's episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed - from working as a director of financial aid to working in enrollment management consulting to serving as an interim cabinet member at a university.

Steve shares lessons, stories, and advice he garnered throughout his career and offers a framework for how to know if/when it's time to pursue your next gig in the great higher ed career ecosystem.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Steve Shuetz

As a higher education consultant, Steve works with colleges and universities to assess strategic, operational, and organizational challenges across the student lifecycle and provide innovative and actionable solutions that acknowledge the institution's market position, culture, and readiness for change, enabling them to reach successful outcomes in a competitive marketplace. He is currently serving as the Interim Special Advisor to the Vice President for Student Affairs at San Jose State University.

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